TRAINING ANNUAL SALES & MARKETING PLAN

TRAINING ANNUAL SALES

TRAINING MARKETING PLAN

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Pembicara / Fasilitator
Ir. Prima Haris, MBA

Materi pembahasan:
Hari ke-1:
1. Business Plan, Marketing Plan, dan Sales Plan – Introduction
2. 2Business Review – Cruciform Development – Sebagai Key Result Area dari sebuah Sales Plan
3. Marketing Plan as a Basic Plan for Sales Plan
4. Penetapan Marketing Goals and Sales Forecast:
+ Penetapan sasaran penjualan
+ Identifikasi dan analisis target market
5. Penetapan Marketing Plan 1:
+ Penetapan sasaran pemasaran
+ Strategi umum pemasaran
+ Strategi menciptakan positioning yang efektif

Hari ke-2
1. Penetapan Marketing Plan 2:
+ Rencana bauran promosi
+ Penulisan rencana pemasaran
2. Annual Sales Plan 1 :
+ Detail Sales Forecast and Funneling
+ Sales Objective Development
3. Annual Sales Plan 2:
+ Sales Strategy development
+ Sales Activity and Monitoring System
4. Personal Selling – Salesman Management:
+ Menyusun standar kompetisi
+ Menyusun performance salesman
+ Menyusun sistem kompensasi
+ Menyusun territory management
+ Menyusun Total Control System.

Peserta:
Manager dan Assisten Manager/Manajer madya.

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