TRAINING MARKET INTELLIGENCE BUILDING STRATEGIC INSIGHT

TRAINING CONVERGING FOUNDATIONS OF INTELLIGENCE ANALYSIS

TRAINING STRATEGIES FOR A COMPETITIVE ADVANTAGE

training Intelligence Analysis di bandung

market-intelligence-building-strategic-insight

Pelatihan  ini diperuntukkan bagi para manajer yang ingin memahami dan
mendalami  intelijen pasar dan analisisnya. Pelatihan market intelijen
ini  akan  membekali  peserta dengan konsep yang praktis, helpful, dan
mudah untuk diterapkan.

Kami  menyadari  bahwa  para  manajer  lebih  suka  penerapan  praktis
daripada  teori  saja, makanya pelatihan ini menekankan pada penerapan
metoda dan konsep dibanding hanya teori saja.

Pelatihan  intelijen  pasar  ini  akan  memberi  petunjuk  yang  jelas
bagaimana  melakukan  pekerjaan  intelijen pasar sesuai dengan situasi
yang dihadapi oleh peserta.

Tentu  saja,  agar peserta benar-benar memahami metoda, maka juga akan
dibahas konsep-konsep yang mendasarinya secara mendalam.

Pelatihan  akan  dimulai  dengan  pembahasan  pondasi  dari  keungulan
bersaing dan analisis inteligence.

Peserta  selanjutnya  akan  mengenali berbagai isu yang terkait dengan
competitivi  strategy baik kita sebagai ‘penyerang (attact mode)’ atau
pihak yang ‘bertahan (defence mode)

Peserta  akan  belajar  menganalisis industri dan perusahaan. Analisis
dimulai  dari  pemahaman konsep dasar, dan kemudian dilanjutkan dengan
penerapan praktis dari konsep itu.

Mereka   lebih   lanjut   akan  mempelajari  seperangkat  tools  untuk
menganalisis  informasi dan mengkomunikasikan kepada pihak lain secara
efektif.

Critical  success factor amatlah penting untuk menganalisis perusahaan
kita sendiri dan pesaing. Peserta akan mempelajari konsep tersebut dan
seperangkat tools yang membantu menganalisis faktor sukses tersebut.

Peserta  akan  belajar  bagaimana membangun sebuah sistem intelijen
bisnis yang efektif. Pembahasan dilanjutkan dengan memahami peranan
organisasi dalam intelijen pasar dan terakhir, akan dibahas masalah
etika yang terkait dengan intelijen pasar…

Materi Pelatihan

1.   Converging   Foundations  of  Intelligence  Analysis,  yang  akan
membahas:
* Focus of the Analysis
* Decisional “Altitude”
* Decisional Scope
* Customer/Market Scope
* Product and Technological Scope
* Competitive Battlefield

2. Strategies for a Competitive Advantage yang akan membahas:
* Seeking a Competitive Advantage
* The Organization’s Strategic Options
* It is not all about Aggression
* Deterrence
* Attack Strategies
* Defensive Strategies

3.  Industry Analysis: Key to Understanding the Competitive Situation,
akan membahas:
* The Importance of Industry Analysis
* The Concepts of Industry Analysis
* Factors which Influence the Competitive Position
* Competitors in the Industry
* Entry Barriers, Exit Barriers, Substitutes
* Industry Analysis in Practice
* Mapping Strategic Groups

4. Company Analysis:Assessing Competitive Fitness, yang akan membahas:
* How to Perform a Company Analysis
* Why Perform the Company Analysis
* Preparing a Strategic Plan,
* Review of the Strategic Situation

5. Intelligence Analysis, yang akan membahas:
* The Need for a Method
* What do we want from Competitor Analysis?
* Developing Competitor Profiles
* Portfolio Analysis
* Sources of Customer Value: The Value Chain
* Designing a Strategic Information System

6.  Building an Effective Business Intelligence System: Technology and
Organizational Structure, mempelajari:
* Strong Growth in BI Software Market
* Integrated Business Intelligence Systems
* Real Time Business Intelligence Systems
* Organizational Models of Intelligence
* Deciding on an Intelligence Model for Your Organization

7. Marketing Intelligence, yang akan membahas:
* The Importance of Marketing Intelligence
* The Value of Marketing Intelligence
* Competitive Intelligence and Opportunity Cost
* Types of Marketing Intelligence
* Benchmarking
* Organizing Intelligence Work
* How to use Marketing Intelligence
* How to Protect Intelligence and Business Secrets

8. Information Gathering and Intelligence Ethics, yang akan membahas:
* The Theory of Diversification of Moral Risk
* Legality and Ethics
* Evidence left by a Company’s Activities
* Information from the Market
* Product Analysis
* Other Information from Observation
* Information from Customer
* Competitor Analysis on the Internet
Change Management

* Appreciative Inquiry for Change Management
* Effective Change Management & Acquisition
* Effective Mindset Management
* Leading Culture Change: Bagaimana Mengubah Budaya Dengan Efektif
* Pelatihan Agent of Change

Communication Skills

* Body Language – How to Speed-Reading People
* Communication   Skills:   Become   a   polished   and   persuasive
communicator
* Effective Public Relations Writing
* Great Public Speaking
* How to Communicate with Tact and Professionalism
* How to Handle Difficult Conversation
* Media Handling & Communication Skills
* Pelatihan MC & Protokoler
* Pelatihan Focus Group Discussion
* Komunikasi Visual

Corporate Strategic

* Close the Execution Gap
* Corporate Social Responsibility
* Effective Crisis Management
* Mindset Management
* Strategic Planning for Non Profit
* Think Smart – Act Smart
* Understanding & Managing Organizational Behavior
* Pelatihan Risk Management
* Ekspor Impor
* Pelatihan Good Corporate Governance (GCG)

Creative thinking/Decision making

* Accurate Problem Solving
* Confident Decision Making
* Creative Thinking & Decision Making
* How to get Ideas
* Strategic Decision Making
* Why Decision Fails

Customer Service Skills

* Customer Experience Management
* Customer Service Skills
* Exceptional Service – Exceptional Profit
* How to Deliver Exceptional Service

Emotional Intelligence

* Leading with Emotional Intelligence
* Managing Emotions Under Pressure
* Selling with Emotional Intelligence
* Wawancara berdasar Kecerdasan Emosi
* Pelatihan Empati

Finance

* Basic Finance
* Best Practices of Cost Reduction and Cost Control
* Effective Internal Audit
* Finance and Accounting for Non-Financial Managers
* Financial Statement Fraud: Prevention and Detection
* How to Read and Understand Financial Statements
* Pajak Penghasilan Pegawai
* Pelatihan Perpajakan Pasal 23

Human Resources

* Analisis Beban Kerja
* Best Practices for Personnel/HR Assistant
* Competency based Human Resource Management
* Effective Human Resource Transformation
* Effective Strategies for Developing Your People
* Effective Succession Planning
* Fundamentals of Human Resources Management
* How to deal with unacceptable behavior
* Managing Toxic Workplace
* Strategic Human Resource Management
* Wawancara berdasar Kecerdasan Emosi
* Pelatihan    Manajemen   Planning,   Organizing,   Actuating   dan
Controlling (POAC)

Ketenagakerjaan

* Berikut    ini   pelatihan-pelatihan   yang   berhubungan   dengan
Ketenagakerjaan

Knowledge/Project Management

* Effective Knowledge Management
* How to Prepare and Implement Company Manuals
* Successful Project Management

Leadership

* Advanced Leadership Skills
* Assertive Leadership Skills
* Appreciative Leadership – Strategi membangun Winning Performance
* Basic Leadership Skills
* Charismatic Leadership
* Effective Leadership Bagi Kepala Sekolah
* Executive Coaching yang efektif
* Fast Track to Successful People Management and Team Leadership
* Getting Results Without Authority
* How  to  Lead a Team: Core skills training for the “manager turned
team leader”
* How to Manage Conflict & Influence People
* Improving Managerial Effectiveness
* Leadership Coaching
* Leadership of the First 90 Days
* Leading with Emotional Intelligence
* The Art of Leadership
* Transformational Leadership
* Pelatihan  The Science of Influence: “Bagaimana Mempengaruhi Orang
Lain dalam Waktu Singkat … memanfaatkan the Science of Influence

Managing Quality

* Pengendalian Kinerja Berbasis Malcolm Baldridge Criteria
* Quality Management Control System
* the Power of Business Process Improvement
* Pelatihan The 4 Discipline of Execution (4DX)
* Pelatihan Character Building
* Pelatihan Gugus Kendali Mutu (GKM)
* Pelatihan  Penyusunan  Standard Operating Procedure (SOP) Berbasis
KPI

Managing Training

* Effective Training for Trainer
* How to Turn Training and Development into Business Results
* Pelatihan Penyusunan Bahan Ajar
* Pelatihan Studi Kelayakan Usaha

Marketing

* Connective Branding: Bagaimana Membangun Brand Equity yang Unggul
* Effective Marketing Strategy
* Marketing for Security Guards
* Market Intelligence – Building Strategic Insight
* Marketing Metrics: How to Measure Marketing Performance
* Pelatihan Quality Function Deployment (QFD)
* Pelatihan Riset Pasar

Negotiation Skills

* Contract Drafting and Negotiation Skills
* How to Bargain & Negotiate with Vendors and Suppliers
* Pelatihan Negotiation Skill
* Pelatihan Vendor Management

Personal Success

* DNA of Success Milik Anda
* Effective Time and Stress Management
* Getting Things Done: Seni Meningkatkan Produktivitas Tanpa Stress
* Kewirausahaan yang Sukses
* Persiapan Pensiun (Kiat dan Strategi)
* Managing Your Boss
* The Science of Influence
* Pelatihan Achievement Motivation
* Pelatihan Meningkatkan Motivasi
* Pelatihan Jenjang Karir

Secretary Skills

* Manajemen Kesekretariatan dan Kearsipan
* Professional Secretary Basic
* Professional Secretary Advanced
* Writing Skills for Executive Assistants
* Pelatihan Administrasi Kepegawaian

Selling Skills

* Effective Sales Presentation Skill
* Handling Sales Objections Effectively
* Sales Planning & Management, Marketing Analysis & Decision Making
* Secrets for Selling to the Subconscious Mind
* Selling with Emotional Intelligence
* Why People Buy: Discover the Science of Buying

Supervisory Skills

* People Management Skills for New Supervisors & Team Leaders
* The Ultimate Supervisor

Jadwal pustraindo.com tahun 2020 :

21-23 Januari 2020

18-20 Februari 2020

17-19 Maret 2020

14-16 April 2020

16-18 Juni 2020

14-16 Juli 2020

11-13 Agustus 2020

8-10 September 2020

13-15 Oktober 2020

10-13 November 2020

15-17 Desember 2020

Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan pustraindo.com:

  • Yogyakarta, Hotel Dafam Malioboro (7.250.000 IDR / participant)
  • Jakarta, Hotel Amaris Tendean (7.750.000 IDR / participant)
  • Bandung, Hotel Golden Flower (7.750.000 IDR / participant)
  • Bali, Hotel Ibis Kuta (8.500.000 IDR / participant)
  • Lombok, Hotel Jayakarta (8.750.000 IDR / participant)

Investasi Pelatihan tahun 2020 ini :

Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan di Diorama untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):

  • FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
  • FREE Transportasi Peserta ke tempat pelatihan .
  • Module / Handout
  • FREE Flashdisk
  • Sertifikat
  • FREE Bag or bagpackers (Tas Training)
  • Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  • 2xCoffe Break & 1 Lunch, Dinner
  • FREE Souvenir Exclusive

Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.

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