TRAINING SOSIOLOGI EKONOMI & PSIKOLOGI MARKETING

TRAINING SOSIOLOGI EKONOMI

TRAINING PSIKOLOGI MARKETING

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Pembicara / Fasilitator (Alternatif):
* Glenn J. Sompie, SE. MM. MA
* Johnson Alvonco, Ph.D

Manfaat Training:
* Memahami konsep analisa pasar
* Memiliki kemampuan menganalisi pasar sesuai dengan kondisi sosologi ekonomi

Materi :
* Sosiologi Ekonomi
+ Sosiologi
+ Ekonomi
+ Sosiologi Ekonomi
+ Hubungan Sosiologi Ekonomi dan Marketing Strategi
* Analisa Pasar (Marketing Analysis)
+ Review & refresh “Marketing Concept”
o Marketing Management
o Marketing Mix 4-P
o Strategic Marketing
o Marketing Analysis – Metode SWOT Analysis
+ Analisa Pasar
o Analisis pemasaran sebagai strategi bisnis industry perbankan
o Konsep Marketing Analysis – STP
o Market Segmentation Analysis
# Pendapatan masyarakat
# Kepentingan
# Status sosial,
# Brand awareness
# Geografi
# Demografis
# Psikologi
o Target Market
# Konsep dan prinsip target market
# Penentuan Target market
# Target Market in Branking
@ Target Nasabah Funding
@ Target Nasabah Lending
@ Target Nasabah Pemanfaat Jasa-Jasa Bank Lainnya
# Target Market dan Marketing Mix 4-P (Product, Price, Promotion dan Place)
@ Strategi Produk & Service
@ Strategi Harga
@ Strategi Promosi
@ Strategi Placing
o Market Positioning
# Konsep Market Positioning
# Strategi Penentuan Posisi

Target Peserta :
Business analyst, business planner, manajer pemasaran produk perbankan

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